Privacy Policy
Last Updated: July 20, 2026
Introduction
AFTERNOON (“AFTERNOON,” “we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, and safeguard information when you visit our website, submit an inquiry, or engage our services.
Information We Collect
We may collect personal information that you voluntarily provide, including:
- Name
- Email address
- Phone number
- Billing name and billing contact details
- Travel dates and planning preferences
- Destination interests
- Accommodation, dining, and activity preferences
- Dietary, mobility, or other special requirements
- Information submitted through forms or direct communications
We may also collect limited technical information automatically, including:
- IP address
- Browser type
- Device information
- Website usage data (via cookies and analytics tools)
In certain limited cases, payment card details may be received solely for the purpose of facilitating or securing a requested reservation with a third-party supplier. Such information is securely transmitted and is not stored or retained by AFTERNOON beyond what is necessary to complete the transaction.
Some information you provide may include sensitive personal data (such as dietary or mobility requirements). We process this information only as necessary to deliver requested services and share it only with relevant third-party suppliers involved in providing those services.
How We Use Information
We use personal information to:
- Respond to inquiries
- Provide travel design services
- Create recommendations and deliverables
- Facilitate bookings with third-party suppliers
- Communicate with clients
- Process payments via third-party platforms where applicable
- Maintain business records
- Improve services and user experience
- Comply with legal obligations
Payment and Booking Transactions
AFTERNOON may assist in arranging bookings that involve third-party suppliers, including hotels, restaurants, transportation providers, and activity operators.
Where necessary, relevant payment or booking details may be shared with these third parties solely to complete or facilitate requested reservations. AFTERNOON does not operate as a payment processor.
Whenever possible, payments are processed directly through secure third-party platforms or supplier systems.
Sharing of Information
We do not sell personal information.
We share personal information only when necessary to deliver services or operate our business, including with:
- Hotels and accommodation providers
- Restaurants and dining venues
- Transportation and activity providers
- Ticketing and booking platforms
- Payment processors
- Technology and service providers (e.g., website hosting, analytics, CRM tools)
- Contractors and service providers who assist us in arranging and delivering services
- Professional advisors
- Government authorities when required by law
Data Security
We implement reasonable administrative, technical, and organizational safeguards to protect personal information.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Cookies and Analytics
Our website may use cookies and analytics tools to improve functionality, performance, and user experience.
Users may disable cookies through browser settings. Some features of the website may not function properly if cookies are disabled.
Data Retention
We retain personal information only as long as necessary to provide services, comply with legal obligations, and maintain business records.
Your Rights
Depending on your location, you may have rights regarding your personal information, including the right to:
- Access the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information
- Request information about the categories of personal information we collect and how it is used
- Opt out of the sale or sharing of personal information
We do not sell personal information and do not share personal information for cross-context behavioral advertising.
To exercise your rights, contact us at hello@afternoonhnl.com. We may require verification of identity before processing requests.
California residents are entitled to additional rights under the California Consumer Privacy Act, as amended. We will not discriminate against individuals for exercising their privacy rights.
Third-Party Links
Our website may contain links to third-party websites. AFTERNOON is not responsible for the privacy practices, content, or policies of those third-party sites.
Children’s Privacy
Our services are not directed to individuals under 13 years of age, and we do not knowingly collect personal information from children.
Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted with a revised “Last Updated” date.
Language
This Privacy Policy is provided in English and Japanese. In the event of any discrepancy or conflict between the language versions, the English version shall prevail.
Contact
AFTERNOON HONOLULU LLC
Email: hello@afternoonhnl.com
Website: www.afternoonhnl.com
